Michon Blog

We entered our “Saint or Sinner?” campaign for E.ON into the Drum Marketing Awards for the category “Best cause related campaign” and we’ve just learnt that we’ve been nominated! Woohoo! In this category we are up against Savvy Marketing with an Asda campaign and Bauer Media with their ROAR campaign for the Scottish Government. For a full list of awards and nominees go to: http://www.thedrummarketingawards.com. We’re keeping our fingers and toes crossed!

Last year we developed an internal campaign for E.ON to encourage staff to live a greener lifestyle and  reduce energy usage and waste throughout their UK offices. We didn’t want it to feel too corporate so we took a more humorous approach and the campaign was designed to play on people’s conscience. It included an online quiz which rated people as an environmental Saint or a Sinner and supporting printed collateral around E.ON offices. The ‘Saint or Sinner?’ campaign has been a huge success and was entered into the Green Awards 2008 by E.ON. We are now pleased to say that it’s just been shortlisted to the top three!

There were 25 entries in total for the category ‘Best Green Internal Communications’  and E.ON is in the running against Nokia and Centrica. You can see more on the Green Awards website at: Green Awards. The awards ceremony will be held on 12th November in London – fingers crossed!

We’re currently working on a Christmas campaign for E.ON centred around the same ‘Saint or Sinner?’ concept so watch this space…