Us designers like to see a good piece of typography, but we rarely find type that is so good we want to eat it!
Unfortunately this chocolate letterpress is only made in Stuttgart and they don’t sell it anywhere else, so we’ll have to cross this delicious delight off our Christmas list for now!
Jeff’s been telling “Start Your Business” magazine all about how Michon started and his passion for fly fishing! You can see what he said about us all here:
Start Your Business Magazine
www.utalkmarketing.com showcased the DMU TV ad today! Unfortunately they incorrectly stated that we used the same students in the TV advert as the press/print campaign and didn’t get across quite how much of the campaign we developed and the extent of the work we have received on the back of the campaign since then – however it’s still nice to see our name out there in lights!
The campaign and TV ad that we created for DMU gained some good coverage on the DRUM website today. Take a look:
The DRUM coverage
Tony’s been telling the Evening Post all about a week in his life as Creative Director of Michon. You can read it here: My Week
But he had a very relevant point to make in response to someone’s article – read on…
…”Creativity should come first, because digital is only a tool.
Guy Lane’ s article ‘Negotiating the digital maze’ on the digital
revolution (Business Insight , DW14August ) raised some
interesting points about how we use digital technologies.
While the digital revolution and the Internet have provided
us with more opportunities for client services, what Lane
doesn’t mention are the challenges consultancies face when
it comes to using digital in the design stages of a project.
There is no doubt that digital technologies are a huge asset
to design, but I also believe they can hinder creativity, resulting
in compromised work or reduced quality.
Conceptualisation is the key-the idea should come first. Sketching
an idea has no boundaries – it isn’t limited to what image can be
sourced or what effect can be applied. It is truly unique and tailor-made
for the client. It is essential to realise digital is not a panacea for designers.
Knowing when and how to use digital in the overall design process is
imperative. We should be aware of this in education, training, client time
and budget constraints.
Dave Pettitt, Senior art director, Michon, bye-mail “
For the past few months we’ve been working with DMU on their new TV advert and today is the first day it’s on air! It’s on during one of the breaks in Ugly Betty on Channel 4 this morning, we hope you can catch it but if you don’t, you can see it here:
We’re all off for a cuppa and a biscuit when it comes on, just a quick 30 second break!
