Michon Blog

The TV adverts that we created for De Montfort University’s brand awareness campaign have featured on the DRUM website this week. The ads are currently running nationally on Channel 4.

DMU feature on the DRUM

Akram Khan is an internationally renowned choreographer and dancer who studied at DMU and has since worked with artists like Kylie and Juliette Binoche and also the National Ballet of China, Anthony Gormley and many more.

Andy Gotts is a celebrity photographer who’s worked with many major celebrities including those mentioned in the ad and Robert De Niro, Brad Pitt, George Clooney, Paul Newman, Gwyneth Paltrow, the list goes on! He completed his MA in photography at DMU. You can view more of his work on his website http://www.andygotts.com/, meanwhile check out the ad below…

This is one of the six adverts we did for DMU featuring media entrepreneur and politician Lord Waheed Alli who is also Chancellor of De Montfort University.

Parneet Paul is a Chartered Environmentalist and Senior Research Fellow at DMU who has been developing a sustainable water programme  to improve the lives of thousands of people in Africa.

Professor Philippa Berry is Director of the EAPRS Laboratory and a Professor of Geomatics at De Montfort University.

In case you haven’t seen it yet, here’s a YouTube link to the Jimmy Choo advert we did for DMU! You can also view the other 6 ads for the brand awareness campaign on YouTube and you can see last years ad too! We’ll post the rest of them here soon.

Over the past few months we’ve been working very closely with De Montfort University on their new brand awareness campaign which features successful alumni and honorands from the university. We filmed six TV adverts and shot photography for the supporting national press campaign over two days in a studio in London. The campaign was designed to tie in with the success of the previous undergraduate ‘lights’ campaign that we also worked on with DMU last year. This time the lights and shapes were developed further in the post production process to have a much more sophisticated feel and appeal to the broader target market and the level of people involved in the ads.

We were lucky enough to meet some very interesting people including international footwear designer Jimmy Choo, who was great fun to work with and also kind enough to sign a copy of the script for us - see below! Chancellor of De Montfort University Lord Waheed Alli, celebrity photographer Andy Gotts, internationally renowned choreographer and dancer Akram Khan, chartered environmentalist Parneet Paul and earth mapping expert Professor Philippa Berry also played starring roles in the campaign.

The TV adverts launched on Channel 4 on the 1st  June and will air throughout the UK. If you haven’t seen them yet, then watch this space!

Script signed by Jimmy Choo

Our “Saint or Sinner?” campaign for E.ON was recently featured as a case study on utalkmarketing.com, the industry website for marketing professionals. You can read all about it here:

utalkmarketing.com

Jeff’s words of wisdom were included in an article on direct marketing this week in the June issue of Midlands Business Insider: