Advertising
We're experience in all forms of advertising from national press, to television and guerrilla marketing tactics such as clean graffiti.
De Montfort University
Future DMU brand awareness campaign
De Montfort University (DMU) asked us to create their new brand awareness campaign, so we came up with a concept that featured successful alumni and honorands from the university. The campaign was designed to tie in with the success of the previous undergraduate 'lights' campaign that we also created for DMU. We filmed six TV adverts and shot photography for the supporting national press campaign over two days in a studio in London. The lights and shapes were developed further in the post production process to have a more sophisticated feel, which would appeal to the broader target market and the success of the people involved in the ads. We developed the strapline 'successfully shaping our world', which tied in with the themes of the existing undergraduate collateral whilst focusing on the success of the university.
We met some very interesting people including international footwear designer Jimmy Choo, who was great fun to work with and also kind enough to sign a copy of the script for us - see opposite! The other adverts featured Chancellor Lord Waheed Alli, celebrity photographer Andy Gotts, internationally renowned choreographer and dancer Akram Khan, chartered environmentalist Parneet Paul and earth mapping expert Professor Philippa Berry.
The TV and press adverts were launched nationally in the summer of 2009.