Ronseal

Eco Range

We were asked to create a sub brand and packaging graphics for Ronseal’s new range of wood treatment products with green credentials. It was important that the design appealed to the environmentally conscious without eroding Ronseal’s core product market share. It also had to work across a variety of packaging formats and so visually create a family of products. We developed the ‘eco’ sub brand, including new photography, and applied it to a range of packaging formats tying it in with ecological, regulatory and demographic changes and concerns.

The result was something fresh and vibrant, which effectively cut through the noise on shelf and delivered the right message. The range was launched in 2008 and is performing very well both in the DIY and garden woodcare markets.