Hanson

Sustainability advertising

We won a two-way pitch against the incumbent agency to create an advertising campaign for Hanson Building Products for three different target markets. The first was to position the Hanson brand across all markets focusing on their efforts to reduce energy consumption, another focused on their range of recycled products and was aimed at trade outlets and the last was to promote the Hanson EcoHouse aimed at architects and specifiers. All of the ads ran nationally in trade press to push Hanson's position as leaders in their sector for their commitment to environmental and sustainable change.