De Montfort University
We've done a variety of work for DMU since 2007 and created the highly successful lights concept for 2009 which has been reworked for 2010/11.





In 2009 De Montfort University launched their new ‘Skills for Business’ work-based learning programme. We were asked to create a unique look and feel for the Skills for Business initiative that would set them apart from the competition.
We wanted to show that Skills for Business can help businesses and employees to get ahead, even in these current tough times, and so, our ‘Boost’ concept was born.
We used various propulsion props to represent ‘Boost’, including powerisers, a pogo stick and a trampoline, which made for a very energetic photoshoot! We then got cracking on piecing all of the elements together and then the complex retouching gave the images that all-important boost.
The images have been used to create a range of both online and offline marketing collateral, including web banners, folders and stationery.