Community Lighting Partnership

Brand identity

We worked closely with the Community Lighting Partnership to create their brand identity, positioning them as the professional experts in the Private Funding Initiatives lighting market. We developed comprehensive brand guidelines and an extensive image library, stationery, brochure, website and an aggressive launch to market with adverts in trade press and promotional events. The tender process in this sector is very long and as such it’s still too early to give definitive results on the campaign. But they only need to win three of seven 15-year council contracts for the campaign to be successful and so far they’ve had very positive feedback from four councils.