Age Concern

We've worked with Age Concern since 2002, producing bespoke photography, branding and literature to promote their energy package.

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Michon The Old School Rooms Main Road Radcliffe-on-Trent Nottingham NG12 2AA
T 0115 933 1000 E info@michoncreative.co.uk

Age Concern

Direct mail

Aimed at prospects aged 60 years and over, this ongoing quarterly campaign promotes the Age Concern energy package, offered in partnership with E.ON. The aim of the campaign is to encourage this market to switch to a dual fuel package, with the help of added incentives. Each quarter, we create a new conceptual theme for the campaign which is applied to direct mail, posters, adverts and bespoke photography. Professional models in this age bracket are always hard to come by, so for each shoot, we recruit members of the local community to create a realistic and empathetic suite of images.